In a recent Talent in Logistics white paper, ‘Driving Engagement in Logistics’, we identified that just 30% of LGV drivers in the UK feel valued, with less than half feeling motivated to work hard for their employers. A quick, simple survey can be used to learn what motivates your drivers by listening to their needs and understanding what encourages them. Here are three tips to help you conduct a survey that will ultimately benefit your drivers and your operation.
1. Choose a suitable survey platform – There are many online survey platforms (including free services, such as SurveyMonkey) with different formats and question types – from open-ended questions to multiple choice, and rating preferences on a scale.
Don’t overcomplicate your survey design, but don’t rush it out in five minutes either. Do consider the structure, the questions, and the data collection method, in order to achieve usable results. And of course, don’t make the survey too long – you don’t want your drivers to lose interest part way through!
2. Explain the goals of your survey – Clearly explain the objectives of the survey to your participants, to get more useful, honest, and engaged answers. Emphasise that this won’t just be a box-ticking exercise and explain how you plan to act on their suggestions. Commit to ensuring change happens but do make sure you manage their expectations because you may not be able to give your drivers everything they ask for.
3. Ask the right questions – To get useful information that benefits your drivers and your operation, you must ask the right questions. They could be closed questions, such as “How much overtime would you like per week?”, or open questions like “How can we make your job easier?”. An effective survey will include a combination of the two. Avoid making assumptions, or including leading questions, that guide the driver towards your own viewpoint. And be sure to give drivers sufficient time to complete the survey thoughtfully, rather than feeling rushed to do so, as you’ll get much more valuable responses.