More and more businesses are hosting webinars, especially in these strange times when face-to-face meetings aren’t a possibility. But why should you consider hosting webinars and how can they help you?
Webinars have a range of uses. They can act as a virtual conference, a networking opportunity, a place for training or demonstrations, or as a way to easily share any kind of information or ideas with others in your sector. They aren’t limited by location – being online, participants can join from anywhere – and as they take place live, they offer the benefits of real-time questions and answers in a way that video doesn’t.
When done correctly, a webinar can be one of your most valuable assets.
Here’s five reasons to host a webinar:
1. Position yourself as an industry leader
Whatever the subject, webinars allow you to be an authoritative voice in your sector. Whilst presenting your experience and knowledge to your audience, you are showcasing yourself as an expert within your field. This is great for building your business’ brand, but also for your own professional reputation.
What’s more, anyone who can’t attend a live session will be able to watch a recording at a later date, allowing your expertise to be spread to a much larger network than any face-to-face meeting would allow. Viewers will remember you as an industry leader and be more likely to come back to you for advice and answers in the future.
Remember that webinar attendees will have already set aside their valuable time to hear what you have to say – a webinar creates a rare platform for you to show what you can do for your industry (and how you can help!).
2. Network, network, network!
Webinars provide a great opportunity to reconnect with previous contacts, as well as gain new valuable leads.
To join or view a webinar, attendees will have to register with various details. You may prefer to just collect contact details, or you could ask for more details on their role, their challenges or their business. Either way, this information allows you to engage with your audience in the future and build a vast and valuable network. It can also capture reliable and relevant data that your sales and marketing team may be able to benefit from.
3. Understand customers’ challenges (and provide a solution)
How often do you get the chance to have one-on-one conversations with key voices within your industry? When time is at a premium, this isn’t always possible.
Webinars are a great way to discuss challenges, opportunities and collaboration within your sector. With the chance to talk to customers about the real everyday issues that they’re facing, you can find ways to provide the solution. These conversations will also help customers feel that you’ve listened.
4. Build brand awareness
A webinar provides you with a convenient way to reach a national (or international) audience from the comfort of your own desk. Whether you’re hosting a 30-minute or 3-hour session, you can gain qualified leads while quickly building brand awareness within your industry.
A webinar is one of the most cost-effective ways to show what your brand stands for and to promote what you do. News of your webinars can also be easily shared on your social media channels, extending the promotional opportunity even further (and giving you some great social media content!)
5. Easily generate content for your website
It takes time to produce useful content for a webinar, so why leave it there? You can record your webinar and host it on your website for people to view at a later date. Why not send an email to your contacts inviting them to watch it? Adding this to your website also provides you with some excellent evergreen content that will continue to bring organic views for years to come.
Also, be sure to make the most out of your hard work. Could you turn the contents into a blog, a press release or a whitepaper? A webinar is a helpful resource that can (and should) be multi-purpose and gives you different ways to reinforce the messages from your sessions in different channels.
We practice what we preach! As webinars are so important, especially at this time, we are hosting a free webinar on 27th May 2020 at 11am, about all things employee engagement.
Ruth Edwards, Business Development Director at Talent in Logistics will explain not only how this can help you retain the brilliant talent you already have, but also how placing your focus on this area of your business can help you to attract new talent.
She will even share some insight on what the younger generation thinks is important from an employer when it comes to engagement, which given the ageing workforce within logistics, is a vital consideration.
Interested in hosting a webinar?
If you’re trying to find a new way to reach out to your existing or potential customers, sponsoring a Talent in Logistics webinar may be the perfect fit for you and your company. By getting involved with our webinars, not only will you raise brand awareness but you’ll also receive a high-quality list of brand new leads too.