Peter Swanson, Managing Director of Dynamix Technology Ltd, left university with a degree in Mathematics and Law and started his first company in the early 80’s. He has owned or been involved with sales and consultancy businesses to the technology sector. Peter is a Visiting Fellow at Cranfield University School of Management, as part of the team delivering development and growth programs to small- and medium-sized enterprises. He counsels business owners through strategic business planning. He has a particular interest and passion for sales and marketing for SMEs, and helping owners, directors and managers develop and utilise strategies and tactics for business growth.