Peter Swanson, Managing Director of Dynamix Technology Ltd, left university with a degree in Mathematics and Law and started his first company in the early 80’s. He has owned or been involved with sales and consultancy businesses to the technology sector. Peter is a Visiting Fellow at Cranfield University School of Management, as part of the team delivering development and growth programs to small- and medium-sized enterprises. He counsels business owners through strategic business planning. He has a particular interest and passion for sales and marketing for SMEs, and helping owners, directors and managers develop and utilise strategies and tactics for business growth.
Discovering Your Strategy for Sales in Your Training Business
Before starting any sales planning or execution, it is important to know who it is you want to sell to, what it is they are really buying from you, and how you can get the best financial outcome which is tidy, comprehensive and sustainable. We can then think about specific sales and marketing strategies and tactics, based upon your understanding of what your customers and prospects want to buy.